tools that fuel

Animated DRIVE

2011-11-30T16:13:00.001-08:00

Great Stop Motion Video

2011-08-04T13:37:00.000-07:00

Gulp. The world's largest stop-motion animation shot on a Nokia N8. from Nokia HD on Vimeo.

Kevin Durant Drops 66 at Rucker Park (VIRAL GREATNESS)

2011-08-02T11:18:00.003-07:00

Clae Footwear Presents: Hockney

2011-07-26T11:05:00.001-07:00

CLAE FOOTWEAR - The Hockney from Funk Factory Films on Vimeo.

Star Wars Silent Film

2011-07-06T16:19:00.001-07:00

The Hangover Part II by LEGO

2011-05-10T22:14:00.000-07:00

Cool Light Installation at MOCA, Los Angeles

2011-04-11T18:49:00.001-07:00

Suprasensorial: Experiments in Light, Color, and Space from MOCA on Vimeo.

Graffiti Artist Bombs New Volvo

2011-04-11T08:27:00.001-07:00

5 Questions After Last Night's Nightmare

2011-03-09T07:44:00.000-08:00

1. What would have been the financial impact to UEFA if Barca didn't qualify for the last 8?
2. Will UEFA retroactively punish Abidal for his throat assault on RVP?
3. How will UEFA rationalize punishment for Arsenal players' facts about the referee?
4. Can UEFA lessen emotion, subjectivity from referring decisions? OR must we continue to deal with incompetence and bias?
5. When did the 1-second "no kicky the bally" rule become permanent after the whistle blows? (Note: Highly doubt Messi would have received a Yellow Card)

It has Arrived. Download it NOW

2011-02-18T08:20:00.000-08:00

Chuck Lorre Sneaks Another Bit of Brilliance

2011-02-17T22:44:00.000-08:00

The Black Keys Howlin' For You Music (Theatrical Trailer) Video

2011-02-10T10:09:00.000-08:00

Brilliant Chrysler Eminem Ad

2011-02-06T21:00:00.000-08:00

Tron - Star Wars Mash-up

2011-02-02T18:20:00.001-08:00

3-years ago today. R.I.P. Heath Ledger

2011-01-22T21:19:00.001-08:00

Tom Hardy as Bane in TDK Rises

2011-01-19T11:14:00.000-08:00

Favorite Song of 2010 - Black Keys Everlasting Light

2011-01-07T13:20:00.000-08:00

Tron Skateboard Ramp

2010-12-18T17:03:00.001-08:00

Tron Legacy Premiere - A Light Session from ENESS on Vimeo.

Content's Control

2010-12-15T12:12:00.000-08:00

Everyone seems to be angling for the shiny new object in the media distribution world. Whether it's Netflix, Boxee or iTunes, etc... everyone wants to own distribution of media to the consumer. All are touting their innovation, but all seem to be waiting for the day that, 1) Data networks start increasing the cost of operating on their network and most importantly, 2) Content creators seize, realize there is money, revenue to be made without having to partner with a distributor.

If you think about it distributors function as simple vehicles to the consumer, acting as advertisement of the content. Now this partnership works in current form because of comfort and fear, but like everything in content creation and distribution, it will change. And change drastically.

We all know content creators own and to a degree control when and where their content is distributed. BUT the key to the new model will most likely not include a company in the Netflix model. Why would it? Content can own all the revenue themselves, they can create the distribution channel directly to the consumer. This won't happen overnight, it will take time for content creators to find an efficient model, but it will happen. They just need to understand all the variables that will allow them to maximize revenue from these distribution points.

Can you say "Warner Bros. App or Paramount App"? That's where it's going.

Content is king. It's in the driver seat. Hop in.

Star Wars Family Portrait

2010-12-10T10:02:00.000-08:00

Opulence

2010-12-07T21:22:00.000-08:00

Will Stern Game Change

2010-12-07T09:25:00.000-08:00

Will Stern change media again? That's the question going into his last 10 shows. Stern's 5-year contract comes to end and everyone is wondering what he plans to do. Will he take a pay-cut (that's the current rumor) to remain with Mel and Sirius or will he look to innovate talk radio again?

Either way it seems Stern will transform from his current distribution model. He has a very successful web site that is not affiliated with his Sirius relationship and my guess is that his show will need to evolve beyond "on the radio" with some sort of App or ON-Demand model. The innovation of his show begs for these two media touch-points to be included in Stern's next move. Why not? More revenue for all whether it's in Stern's pockets or Mel's.

Now, additionally, the Stern Brand needs consider how it can live without Howard in the forefront. Howard 100 and 101 already exist with content that's inline with Howard's brand, but there needs to be additional thought about how to extend the brand, build the brand through other channels without deviating from Howard's tone and taste. That's the key to it's long-term existence. Then again, maybe Howard isn't thinking that way, but he'd foolish not to look beyond himself as the talking head. There's too much money at stake. There's too many fans at stake too.

He's invested his life crafting the Howard Stern Brand, why not take it to the next level. Build something that will again transform how we consumer media.

So, Howard, be consistent. Be true to the Howard brand. Lead the way.

Google TV's Slow Build

2010-11-30T08:58:00.000-08:00

Google TV and Apple TV have two distinctive strategies: GTV is built on innovation, internet in your living room and the ATV was positioned as revenue generator to content providers. I think this is why Google is having such difficulty in landing partners, as these content providers still look at the internet as this foreign object that they have yet to decide on how to best utilize, generate revenue.

The innovation between these two technology comes down to revenue. Not necessarily who provides the best product to the consumer. It's a sad fact. Money back into the pockets of those who control content will decide how and when we get our content. Simple as that.

ATV has built a model that accomplishes the revenue and to a degree the consumer want and GTV will need to define a model that provides more of an incentive to the content providers. In the end we will see internet in your living room, on your TV, but until then, baby steps will be needed to get us there.

That's just my opinion, I could be completely wrong.

When Will Studios Charge for Online Trailers

2010-11-16T15:32:00.000-08:00

Studios will continue to mind ways to generate new revenues from their loyal consumers. One avenue that they haven't looked yet, I think, is the online viewing of movie trailers. You see, trailers are content too, just as movies are. The director has supplies the content, and the editor builds a one to two minute tease of the movie. It lives on it's own. How 'bout charging per view?

Now, this strategy probably won't work for your more serious films that lack an audience, but would be huge for the Studio's tent-pole Summer movies. Can you imagine the studio developing a Premium 3-minute trailer for The Dark Knight Rises. Maybe charge .99 per view? People like me would pay and pay and pay to view this movie.

I think it's a great place to look for additional revenue. It's easy to execute and the right type of movie will have the demand and want to view. And view. And view.

Just a thought. What do you think?